How to Prepare for Market Entry in Southeast Asia
This course highlights how to prepare your business for new market entry. It covers the entire preparation process, which includes identifying, researching, reviewing and internalising the information gathered.
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What Is This About?
One of the early entrants providing ride-hailing, food delivery, and transportation, Uber decided to leave the fragmented Southeast Asia (SEA) market. Likewise, after operating for 15 years in Singapore, Carrefour has decided to exit Singapore as one of the main reasons is its inability to differentiate from its competitors and retain customers.
Undoubtedly, Market Entry is a complicated activity involving many strategic business decisions that even multinational corporations can fail. It consists of developing and re-evaluating the product and its positioning in the market. In addition, the company will also need to consider various factors such as barriers to entry, the cost of marketing, sales and delivery, and the estimated demands to enter the new market.
The company's challenges are even more significant when entering a foreign market that bears little resemblance to its home country. Southeast Asia is one such region that companies have difficulty establishing a foothold.
According to the Asian Development Bank data, Southeast Asia grew at a robust 4.8% in 2019 and has been touted as one of the fastest developing regions globally, attracting companies with its increasingly educated and affluent workforce. However, in recent years, attempts to wholesale-replicate business models that succeeded abroad in Southeast Asia have been met with resistance from its residents and the local authorities for various reasons.
Course Overview
Uncover what to consider when expanding a business into Southeast Asia or any part of the world
This course offers you the opportunity to explore the strategies companies exploit to expand internationally and discover the most influential global market entry strategies for your targeted market.
Delve into foreign market entry strategies
You'll understand using a systematic approach to form a considered market entry strategy. Every business needs an action plan to bring it to life. This course will give you the chance to review everything you need to know to build a robust strategy – from product offerings, pricing mechanisms, unique selling propositions to distribution strategy.
Learn and apply international business strategy and global market entry strategies
You'll learn to apply international business strategies, models, and techniques that businesses may implement when taking their services to new geographies. By the end of this course, you'll understand the factors companies must consider in international market entry and the tools you can use in your strategies.
Learning Outcomes
Who Should Attend?
Course Lessons
Jeslin Bay
Managing Partner, BlackStorm Consulting
About Jeslin
Jeslin Bay is the Managing Partner of BlackStorm Consulting. As a business scaler, she has expertise in business partnerships, human resources, market entry, and business structuring in Southeast Asia. She also co-founded a fashion brand, SHINE APART, specialising in loud outerwear, stylish and yet professional pieces.
Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.
Being trained in operations and organisation management, Jeslin also conducts deep analytical dives into target subject matter, both internally and externally. Her responsibilities also include formulating frameworks and business tools to provide objective and innovative solutions to the clientele and business development.
Our students love us
The multiple different categories and options for learning new skills, refreshing old ones or trying different challenges, and the student project resources are superb.
Nick Davis
The multiple different categories and options for learning new skills, refreshing old ones or trying different challenges, and the student project resources are superb.
Nick Davis
The multiple different categories and options for learning new skills, refreshing old ones or trying different challenges, and the student project resources are superb.
Nick Davis
